20 Surprising Statistics That Will Change Your View About Your Web Presence

97% of U.S. Internet users look online for local goods and services, more than half of small businesses in the U.S. do not have a website.Source

 

 

Businesses that are online grow 40% faster than those that are not. Source

 

 

More Google searches take place on mobile devices than on computers in 10 countries including the US and Japan. Source

 

 

  When local businesses are online, it’s easier to shop local. Money spent locally is 4x more likely to be reinvested in the community. Source

 

 

Local searches lead to more purchases than non-local searches. 18% of local searches on smartphone lead to a purchase within a day vs. 7% of non-local searches. 
Consumers prefer and act on location-based ads 
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50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same. Source

 

 

Our analysis shows that additional information is associated with at least a 30% increase in homepage click- throughs; 
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Businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. Source

 

 

YouTube has become the 2nd Largest Search Engine – bigger than Bing, Yahoo, Ask & AOL combined. Source

 

 

The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words. The higher up you go on the search listings page, the more content each web page has.Source 

 

 

If a post is greater than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes than a post that is under 1,500 words.(3-4 Pages single space) Source 

 

 

60% of all organic clicks go to the organic top 3 search results. Source

 

 

50% of all mobile searches are conducted in hopes of finding local results, and 61% of those searches result in a purchase. Source

 

 

SEO leads have a 14.6% close rate, while outbound leads (such as direct mail or print advertising) have a 1.7% close rate. Source

 

 

Inbound marketing-dominated organizations experience a 61% lower cost per lead than organizations that predominately leverage outbound marketing. Source

 

 

94% of people cited web design as the reason they mistrusted or rejected  a website. Source

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72% of consumers trust online reviews as much as they trust personal recommendations. When we talk about our favorite local spots online, we make cities in Massachusetts stronger. Source

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 40% of people ventured away from a website if it loaded for more than 3 seconds Source

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 44% of mobile users reported that navigating a web page was difficult and 6% complained of difficulties interacting with it Source

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 62% of companies which designed their website(s) for mobile platforms increased their sales and 64% of companies that designed their website for tablets increased sales.Source

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